I was just prompted by an email I just received to add to this blog, it read like this “We recently launched our Free Digital version of BLANK magazine, and hope you've had a chance to review it (www.blank/digitaledition). We are currently in efforts to switch our print copies to digital due to budget constraints and environmental concerns.”
BUDGET CONSTRAINTS >>> I would ask, that in their evaluation that prompted this decision if the publisher truly can put a dollar amount on the revenue they may lose from the lack of exposure their magazine will receive when it is lost in the ubiquitous abyss of the internet, even with the best SEO? Also, most printing operations worth their salt are now very environmentally conscious, including ours which is powered by 100% wind energy and uses FSC certified papers. When we stop cutting trees for pulp and stop replacing each one we cut with two new planted, don’t we lose there also? I know I am getting a little carried away, but there clearly is a place and need for both print and internet marketing, wouldn’t you agree?
