Interesting article showing that a recent study infact showed 18-34 year olds prefer to receive ad's and offers via print.
http://www.piworld.com/blog/print-still-critical-marketing-media-mix-says-epsilon-targeted-study-noel-ward#utm_source=today-on-piworld&utm_medium=enewsletter_headline&utm_campaign=2010-09-16
